Build Your Own Outbound

System in 1 Day

Get the Growth Labz GTM OS: the templates, setup roadmap, workflows, QA checklists, and campaign assets to build an outbound motion your team can own.

Eight years of Growth Labz outbound experience, packaged into a system you can own.

The Product

Own the workflow.

The Growth Labz GTM OS turns years of outbound operating experience into a practical asset library, one-day setup roadmap, and repeatable workflow for your team.

A complete operating layer

Bring your ICP, data, infrastructure, copy, launch QA, reply handling, and reporting into one system.

Modern, AI-assisted workflows

Use Apollo, Prospeo, Clay, ScaledMail, Smartlead, GetSales, and AI-assisted setup without drowning in tool jargon.

Proven assets, not a blank page

Start with Growth Labz templates, SOPs, prompts, campaign examples, and checklists—then adapt them to your market.

Buyer-owned infrastructure

Your domains, inboxes, data, campaigns, and operating process stay under your control.

$48m

Pipeline generated

4,296

Meetings booked

8yrs

Delivering real results

20+

Years combined experience

Inside The GTM OS

without starting from scratch.

01
1. Define The Market

Clarify your ICP, offer, proof, and first campaign angle with guided worksheets and real Growth Labz source material.

02
2. Configure The Stack

Set up data, domains, inboxes, orchestration, email, LinkedIn, CRM, and reporting with practical checklists.

03
3. Adapt, QA And Launch

Use campaign templates, research prompts, launch QA, reply handling, sales handoff, and optimisation workflows.

The One-Day Build

path from scattered tools to a working system.

Follow the START HERE roadmap, make the key decisions in sequence, configure your buyer-owned tools, adapt the assets, and finish with launch-readiness QA.

01
Define ICP And Offer

Choose the market, offer, proof, and outbound angle before touching campaign tools.

02
Build The Operating Stack

Connect prospecting, enrichment, inboxes, outreach, LinkedIn, and your CRM or Google Sheet.

03
Adapt Campaign Assets

Adapt proven copy, list-building, research, follow-up, and handoff templates to your business.

04
Run QA And Own The Loop

Use the launch checklist, handle replies and sales internally, and improve from your own reporting data.

Case Studies

Real results,
real growth.

See how fast-growing FinTech unicorn was able to generate more “ideal” B2B leads and clients.

25K

Prospects

6.3%

Reply Rate

239

Leads

Acuity Capital partnered with us for nine months to run a targeted cold email outreach campaign aimed at engaging ASX-listed companies and introducing them to alternative capital-raising solutions.

800+

Prospects

11%

Reply Rate

141

Leads

Generating podcast sponsorship leads for Trivelo Coaching in Just Two Months!

2.7K

Prospects

7%

Reply Rate

70

Leads

What Our Clients Say

The proof is in
the pipeline.

"We’ve been working with Growth Labz for about 3 months now, and we’re up about $60,000 – $80,000 in those 3 months of working together, within 10 days, we redid our offer and within 3 days, we were looking at tens of thousands of dollars in revenue. 100% recommend Growth Labz team."

Chris Cloney

Founder

Dust Safety Science

"We're so happy to have worked with Growth Labz for our B2B outbound campaign strategy & initiatives. We're big fans of the expertise and content the team share."

Brendan Connaughton

Growth Marketing Lead

Airwallex

"The team at Growth Labz are professional, fast, and their account-based marketing campaigns are second to none. Because of Growth Labz, Intelematics exceeded our lead generation expectations, which have set our new products up for long-term success. Along with delivering on our marketing goals, Growth Labz are always a pleasure to work with."

Hannah O'Dea

Senior Product Marketing Manager

Intelematics

Choose Your Build Path

Two levels of support.

Buy the operating system outright, or add a bounded guided setup sprint. Neither option includes ongoing campaign management.

Core
$2,497
  • Growth Labz GTM OS vault
  • One-day setup roadmap
  • ICP and offer worksheets
  • Modern stack and deliverability guide
  • Research and list-building workflows
  • Campaign templates and prompts
  • Launch QA and reporting templates
  • Buyer-owned operating assets
  • No agency retainer
Guided
$4,997
  • Core product included
  • Buyer-specific implementation plan
  • Guided asset selection
  • Stack and domain setup review
  • Launch-readiness QA
  • Sales handoff recommendations
  • Bounded setup and adaptation sprint
  • No ongoing campaign management
  • One launch-readiness review
  • Buyer-owned accounts and infrastructure
  • Clear implementation handoff
  • No open-ended retainer
Most Popular

Straight Answers

without the lead-gen promises.

What you are buying, who it is for, what tools it assumes, and where the boundaries sit.

Talk to us →
Is this a lead generation service?
+
No. You are buying the operating system, templates, workflows, and setup guidance to build outbound internally—not leads, booked calls, or guaranteed pipeline.
Who is this built for?
+
Founder-led B2B service businesses, consultants, specialist agencies, and lean SaaS or productized-service teams with a proven offer and inconsistent pipeline.
What is B2B Outreach?
+
B2B outreach is a direct approach to connecting with potential clients through personalised, targeted strategies. At Growth Labz, we use a combination of cold email outreach and AI technology to connect businesses with the right leads—driving qualified prospects into your sales funnel.
Why is B2B Outreach an effective strategy?
+

B2B outreach is an efficient way to:

  • Reach New Clients: Connect with decision-makers who may not be accessible through traditional marketing channels.
  • Personalise at Scale: Send tailored messages that resonate with individual prospects, increasing the chances of engagement.
  • Reduce Costs: Outreach is a cost-effective strategy compared to many other forms of paid advertising, especially when combined with AI-driven automation.
Who can benefit from B2B outreach?
+

Any business aiming to drive growth can benefit from our services, including:

  • Startups and Scale-ups seeking rapid customer acquisition.
  • SaaS Companies aiming to generate trials and demos.
  • Agencies wanting to connect with potential clients or partners.
  • Service-Based Businesses looking to generate leads and expand their client base.
  • E-commerce Brands want to engage with suppliers or potential partners.
Can my team implement this without you?
+

Yes. The core product is designed for self-guided implementation. The $4,997 upgrade adds a bounded setup and QA sprint if you want help adapting it.

  • Discovery Call: We start with a conversation to understand your business, target audience, and goals.
  • Research & List Building: We identify your ideal customers and build a high-quality list of prospects.
  • Personalisation & Copywriting: We craft compelling, relevant email copy tailored to each prospect’s needs.
  • Technical Setup & Deliverability: We ensure high deliverability through proper domain setup, email warm-up, and advanced security protocols (SPF, DKIM, DMARC).
  • Launch & Monitoring: We send emails in controlled batches, tracking key metrics like open rates, replies, and overall deliverability.
  • Optimisation & Scaling: We refine and scale campaigns based on performance data to continuously improve results.
How do you ensure email deliverability?
+

We follow best practices to ensure our emails reach the right inbox:

  • Domain Authentication: Proper configuration of SPF, DKIM, and DMARC to maintain a strong sender reputation.
  • Gradual Email Warm-Up: Slowly increasing sending volume to build trust with email providers.
  • Clean Data & Messaging: Using verified contact lists and crafting messages that avoid spam triggers.
  • Ongoing Monitoring: Regular tracking of key metrics like bounce rates, spam complaints, and open rates to optimise campaigns in real-time.
Is B2B outreach compliant with anti-spam regulations?
+

Yes, when done correctly. We ensure compliance by:

  • Targeting Relevant Prospects: We reach out only to individuals or businesses that align with your Ideal Customer Profile (ICP).
  • Clear Opt-Out Options: Each email includes an easy-to-use unsubscribe or opt-out link.
  • Transparent Messaging: We avoid misleading subject lines and ensure our messaging is clear and honest.
Do you guarantee meetings or revenue?
+

No. Results depend on your offer, market, list quality, copy, deliverability, follow-up, and sales process. The product gives you the system to execute and improve.

What tools does the system assume?
+

The current stack includes Apollo and Prospeo, Clay, ScaledMail, Smartlead, GetSales, and a CRM or Google Sheets, with Codex or Claude Code for assisted setup where practical.

  • Copywriting: High-quality content creation for email campaigns and landing pages.
  • LinkedIn Outreach: Tailored LinkedIn strategies to connect with prospects and build relationships.
  • Strategic Consultation: Offering expert advice on optimising your outreach strategies and sales processes.
What kind of ROI can I expect?
+

ROI varies depending on the quality of your offer, the effectiveness of our outreach, and your team’s ability to follow up and close deals. We track key metrics like open rates, replies, and conversions to ensure our campaigns deliver high-quality leads. The ultimate ROI depends on how well your team engages with and converts those leads into paying clients.

What happens if I need implementation help?
+

Getting started is easy! Simply contact us to schedule a discovery call. We’ll discuss your business, target market, and goals, and recommend a tailored outreach strategy that suits your needs. From there, we’ll start building your personalised B2B outreach campaign.

What If I Have More Questions?
+

Choose the $4,997 guided setup option. It includes adaptation guidance, a buyer-specific implementation plan, stack review, and launch-readiness QA—not ongoing campaign management.

We’re here to help! If you have any additional questions, feel free to reach out to us via our contact page or email us at info@growthlabz.com. We’ll be happy to provide any further information you need.

Get The GTM OS

owned outbound system.

Share your details and we’ll help you choose between the $2,497 core product and the $4,997 guided setup option.
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"We've been working with Growth Labz for about 3 months now, and we're up about $60,000–$80,000 in revenue. 100% recommend the team."
Chris Cloney
Founder, Dust Safety Science
What happens next
1.
We review your offer, market, and current outbound setup
2.
We confirm whether the core product or guided setup is the better fit
3.
You receive a clear next step for building the system in your own accounts